Wicked Strategery

I wasn't planning on making this a multi-part article, but there has been a lot of blogging about Google's acquisition of Writely. Obviously any move my Google is news in the blogosphere, but I'm not here to talk about this one item.

Google could be heading to create a web office of sorts, or could be looking to integrate with its Page Creator. In any event, this will most likely not be targeted as a Microsoft-killer (in spite of sensationalist news headlines). My reasoning for that is because it would take a tremendous effort and cost to duplicate the feature set, as well as the interoperability of Office. But most users don't need all those features. This is where the 90-10 rule comes into play: you'll spend 90% of your time pleasing 10% of the audience.

But, if a company could make a simple web-enabled package that gave users most if not all the features they use, that's gold right there.